At Bark, I worked closely with our Community Partnerships team to create content that helped schools, nonprofits, and public-sector organizations understand and adopt safer technology for kids.
This work required a different approach than traditional consumer marketing. The audience often included school administrators, nonprofit leaders, counselors, and government program coordinators who needed clear, trustworthy information before bringing new technology into their communities.
My role was to translate Bark’s complex safety technology into practical, mission-driven language that spoke to the real challenges these organizations face: student safety, digital literacy, accessibility, and limited resources.
The work below includes sales collateral, educational resources, and thought leadership developed to support outreach, partnerships, and program adoption across schools, nonprofits, and government programs. Each piece balances clarity, empathy, and credibility while helping organizations understand how Bark’s technology fits into their broader safety and well-being initiatives.
Bark Phone vs iPhone Comparison
Purpose
Help school administrators quickly understand how the Connected Communities program works and how it fits alongside existing digital safety initiatives.
Context
This FAQ addressed common questions from districts about implementation, curriculum overlap, and how the program engages students, families, and educators in digital safety education.
My role
Wrote and structured the FAQ to anticipate school decision-maker concerns and translate program logistics into clear, accessible language.
Bark for Schools monitoring overview one-pager
Purpose
Explain how the Bark Phone differs from traditional smartphones and why it is designed specifically for safer use by kids and teens.
Context
Many nonprofit partners and youth programs were already familiar with iPhones, so this piece highlighted safety gaps in typical smartphones and how Bark’s design addresses them.
My role
Developed the comparison framework and translated product features into real-world safety benefits for organizations supporting youth.
Bark Annual Report summary
Purpose
Translate large-scale safety data into insights that help schools understand the digital risks students face online.
Context
Bark analyzed 7.9 billion digital activities from teens and tweens to identify patterns related to cyberbullying, mental health concerns, and other online dangers. bark-for-schools-annual-report-…
My role
I simplified research findings into accessible takeaways and structured the content to highlight actionable insights for educators and school leaders.
Medicaid Program one-pager
Purpose
Explain how Bark devices can support families of children with disabilities through Medicaid-funded assistive technology programs.
Context
Some states allow safety and assistive technology devices to be purchased through programs like Wisconsin’s CLTS program. bark-medicaid-one-pager
My role
I translated program eligibility and product features into clear guidance for caregivers, advocates, and program coordinators.
Underserved youth safety case study
Show how safer technology can support vulnerable youth populations such as foster youth, homeless teens, and trafficking survivors.
Context
For many underserved youth, access to a phone is critical for connection and safety, but traditional devices can introduce serious risks. bark-fed-use-case-one-pager
My role
I framed Bark’s technology as both a safety solution and a tool for digital literacy, using partner perspectives to highlight real-world impact.
Website strategy & information architecture
At Bark, I also contributed to the structure and messaging of the company website, ensuring that product information was clear, accessible, and aligned with growth and partnership goals.
I worked with product marketing and growth teams to refine page messaging, organize product and program information, and support conversion-focused user journeys.
Key contributions
- Wrote and refined copy across product, feature, and educational pages
- Helped organize website structure for Bark’s solutions for families, schools, and community partners
- Partnered with growth teams to support clear conversion pathways and calls to action
Click to expand and scroll, and you can visit the website here.
