haley zapal

Web writing

Bark Watch landing page

We launched the Bark Watch in late 2024 and experimented with a bolder visual style and some new typographical flourishes. I composed the copy to be short and sweet.

Bark on Amazon

I wrote all of the copy for our Amazon listing, from the header blocks and bullets to all the information on the graphical slides. (Expand to zoom in clearly.)

Redesigned Bark homepage 2023

This was net-new version of the homepage we launched in 2023.

Featured blog posts

I’ve been the primary blog author at Bark since 2018, and still publish one to two a week.

I drafted this blog post after chatting with a member of customer success team. Several months later, it went viral and was picked up and featured in national news outlets, including The Atlantic.

I downloaded TikTok initially to write this blog post, and what I learned over the next few months surprised, entertained, and enlightened me.
Explaining Dungeons and Dragons to a mainstream audience was a bit challenging, but super fun and informative for many of our customers.